Household CPG · Amazon case study
953% growth for an eco-brand that was invisible on Amazon.
An eight-figure bamboo paper brand with a real mission, a strong DTC business, and an Amazon channel that reflected none of it: page one nowhere, 63 subscribers, ads spraying without a thesis. Two years of disciplined execution later: $413K months, a subscriber base 89x the size, and organic sales up 9x. This is what compounding looks like when someone actually owns the whole board.
Save Trees · growth trajectory
$39,287 → $413,590
monthly Amazon sales · +953% in 24 months
15% → 26.5%
conversion rate · +77%
63 → 5,633
Subscribe & Save subscribers · 89x
$1,462 → $100,860
monthly subscriber revenue
$28,924 → $269,789
monthly organic sales · 9.3x
$10,363 → $163,801
monthly ad revenue · ACoS improved
$473K
peak sales month by month 31 · Oct 2024
9.6%
TACoS by month 31, at $450K+ scale
120K
monthly search volume on terms ranked top 10
The brand
Save Trees
Save Trees is an eight-figure eco-friendly brand providing household paper products made from 100% ethically sourced bamboo. Great product, real mission, strong direct-to-consumer business, and an Amazon channel that did not reflect any of it.
Save Trees featured products
Where things stood
The starting position.
01
Virtually invisible on Amazon, failing to rank on page one for any major keyword in the category.
02
Scattered, inconsistent advertising with no clear objectives behind the spend.
03
A tiny subscriber base (63 subscribers) and struggling customer lifetime value.
04
Entrenched competitors with 3+ years of platform history and review moats.
What we did
The work.
01
Full-funnel advertising rebuild across Sponsored Products, Sponsored Brands, and Sponsored Display.
02
Listing images, storefront, and A+ Content built to convert the eco-conscious shopper.
03
A Subscribe & Save growth strategy designed to turn single purchases into a recurring base.
04
Retargeting and customer engagement funnels to lift lifetime value.
Start to finish
Month one
$39,287
→
Month 24
$413,590
Monthly Amazon sales · ACoS improved over the same window
How it played out
The result.
Two years of disciplined execution took monthly revenue from $39,287 to $413,590, a 953% increase, while ACoS improved over the same window. Conversion rate climbed from 15% to 26.5% as the creative and listing foundation did its job.
The compounding engine is the subscriber base: from 63 subscribers doing $1,462 a month to 5,633 subscribers doing $100,860 a month. Organic sales grew 9.3x over the same period. That is demand the brand now owns rather than rents.
The creative
What shoppers actually saw.
The boards below shipped on the live listing. Design and strategy from the same team that ran the numbers above. Click any board for full size.
In their words
“Before Elev8, our Amazon struggled to gain traction and we needed a partner that knew how to profitably take us to the next level. In our nearly 2 years of working together, Elev8’s expertise grew us more than we knew was possible, all while contributing massively to our bottom line. We are immensely grateful to have them as our partner, and we highly recommend their transformative services.”
Austin Watkins · Co-Founder, Save Trees
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