Amazon PPC management · Sponsored ads
Amazon advertising built around contribution margin.
Full-funnel Sponsored Products, Brands, and Display strategy built around contribution margin, not vanity ROAS.
The problem we fix
Most ad accounts are an archaeology dig.
Open most ad consoles and you find an archaeology dig: hundreds of campaigns left over from three agencies ago, overlapping targets quietly bidding against each other, budgets flowing to whatever spent the most last month. The account looks busy. Meanwhile ACoS drifts up a point a quarter and nobody can tell you which dollar actually grew the business.
We rebuild advertising as a system. Campaign architecture that mirrors how customers actually search. Budgets and bids managed to contribution margin at the query level, because a sale that loses money is not a sale, it’s a subsidy. Testing that compounds, so this quarter’s learnings are priced into next quarter’s structure.
And ads never run in a vacuum here. They hand off to conversion creative, organic rank, and inventory planning, because a click you cannot convert or fulfill is just a donation to Amazon.
What’s included
Everything your ad console should be doing.
01
Campaign architecture
Intent-based structure across Sponsored Products, Brands, and Display, segmented by keyword role, match type, and product economics.
02
Budget & bid control
Bids and budgets managed to contribution margin targets, with query-level and placement-level adjustments, not account-wide guesses.
03
Query & placement analysis
Systematic search-term mining, negation, and placement optimization that cuts wasted spend before it compounds.
04
Full-funnel targeting
Top-of-funnel category conquest through branded defense, sequenced so each layer feeds the next.
05
Promotion & event strategy
Deals, coupons, and tentpole events planned against margin and inventory, so the spikes are profitable, not just loud.
06
Structured testing
A/B testing on targets, creative, and bidding approaches with a documented log of what won, what lost, and why.
How we run it
How we take over an ad account.
Proof
Ad spend up 17x. ACoS still under 25%.
17x
ad spend scaled profitably for Sunrise Flour Mill
<25%
ACoS maintained throughout
4x
ROAS at scale
Questions
What founders ask before they hire us for this.
What does an Amazon PPC agency do?
It plans, runs and optimizes Sponsored Products, Sponsored Brands and Sponsored Display campaigns. We go further: every bid and budget decision is managed to contribution margin, and the ads are planned together with creative, organic rank and inventory.
Do you manage Sponsored Products, Brands and Display?
Yes, all three, sequenced as one funnel: category conquest at the top, product and competitor targeting in the middle, and branded defense at the bottom.
Do you charge a percentage of ad spend?
No. We price around scope and ownership, so our incentive is profitable growth, not spending more of your media budget. See how we price.
What ACoS or TACoS should we target?
The one your unit economics can afford. We set targets per SKU from landed COGS, Amazon fees and the margin you need to keep, then manage spend to that number rather than to an account-wide ACoS. Read our TACoS guide.
The rest of the system
One roadmap, four levers.
03 · Inventory + account health
Channel operations
Stock-outs and suppressions can undo a quarter of ad gains.
Where we run it: Supplements · Food and beverage · Pet · Beauty
The audit is free, and it’s real work
Want an honest read on your ad account?
Tell us where the business is and where you want it to go. A senior operator, not a salesperson, reviews your public presence and whatever you share, then walks you through exactly what we’d do differently and what it’s worth. And if the honest answer is that your current setup is working, we’ll tell you that too.