Food & Beverage · Amazon case study
From $15K months to a $350K+ category contender.
A family-owned heritage flour brand, loved by artisan bakers and priced like it, at $20 to $26 a bag. When we met them, that product was invisible: ranked past page 3, wasting nearly a fifth of its ad budget on searches that never converted, and going out of stock every Q4 right as demand peaked. Under two years later it’s a $350K-a-month category contender, and the margins came along for the ride.
Sunrise Flour Mill · growth trajectory
$15K → $350K+
monthly Amazon sales
5x
sales growth in the 10-month sprint · Aug 2024 to May 2025
17x
ad spend scaled · ACoS held under 25%
4x
ROAS at scale
36%
of revenue from organic rank gains
28%
of orders on Subscribe & Save
The brand
Sunrise Flour Mill
Sunrise Flour Mill is a family-owned producer of heritage, USDA-organic wheat flours, loved by artisan bakers for digestibility and flavor and priced accordingly at $20 to $26 per 5-lb bag. Premium products with a real story are exactly the kind of brand Amazon can reward, if the fundamentals are built right.
Sunrise Flour Mill · The Way Wheat Used To Be
Where things stood
The starting position.
01
Products ranked beyond page 3 for the keywords that mattered, including organic flour and bread flour.
02
Disconnected ad campaigns were wasting roughly 18% of budget on search terms that never converted.
03
The premium price point required customer education that the listings weren’t doing.
04
Q4 seasonal demand caused stock-outs that repeatedly disrupted algorithmic performance.
What we did
The work.
01
Listing optimization: SEO copy, parent-child variation structure, and Subscribe & Save incentives.
02
Full-funnel advertising rebuild across Sponsored Products, Brands, and Display: intent-based keywords, structured testing, and placement optimization.
03
Premium imagery, A+ modules, and a storefront redesign that made the heritage story do the selling.
04
Inventory forecasting with suppression and revival playbooks for tight-stock periods.
Start to finish
Engagement start
$15K/mo
→
Under two years later
$350K+/mo
Monthly Amazon sales · margins protected the whole way
How it played out
The result.
The rebuild turned a hobby-scale channel into a commercial one: five times the sales in ten months, with advertising scaled 17x while ACoS stayed under 25% and ROAS held at 4x.
Just as important as the topline: over a third of revenue now comes from organic rank the brand owns, and 28% of orders arrive through Subscribe & Save. Revenue that repeats without being re-bought. That is what growing without wrecking margin looks like.
The creative
What shoppers actually saw.
The boards below shipped on the live listing. Design and strategy from the same team that ran the numbers above. Click any board for full size.
In their words
“Elev8 hasn’t just met expectations, they’ve exceeded them. They’re not just managing Amazon. They’re on our team, aligned with our goals, and helping lift the entire brand.”
Cam Schaefer · Chief Marketing Officer, Sunrise Flour Mill
The audit is free, and it’s real work
Your category could be next.
Tell us where the business is and where you want it to go. A senior operator, not a salesperson, reviews your public presence and whatever you share, then walks you through exactly what we’d do differently and what it’s worth. And if the honest answer is that your current setup is working, we’ll tell you that too.